Privacy Policy

1. Introduction

LakeshoreLane ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead generation and online advertising services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for our services
• Fill out contact forms
• Subscribe to our newsletter
• Communicate with us via email or phone
• Participate in surveys or promotions

This information may include:

• Name and contact information (email, phone, address)
• Company information and job title
• Industry and business details
• Marketing preferences and interests
• Payment and billing information

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on our site
• Referring website information
• Device identifiers and characteristics

2.3 Lead Generation Data

In the course of providing our lead generation services, we may collect and process:

• Prospect contact information and demographics
• Behavioral data and engagement metrics
• Social media profile information (where publicly available)
• Website interaction data
• Campaign performance metrics

3. How We Use Your Information

We use the information we collect for the following purposes:

• Provide and maintain our lead generation services
• Process transactions and manage billing
• Communicate with you about our services
• Improve our services and develop new features
• Conduct analytics and research
• Comply with legal obligations
• Protect against fraud and security threats
• Send marketing communications (with your consent)

4. Information Sharing and Disclosure

4.1 Service Providers

We may share your information with third-party service providers who assist us in operating our business, including:

• Cloud hosting and data storage providers
• Payment processors
• Analytics and marketing platforms
• Customer support tools
• Legal and professional advisors

4.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests from government authorities.

4.4 Lead Delivery

As part of our lead generation services, we share qualified lead information with our clients who have contracted for these services.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection
• Incident response procedures

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access your personal information
• Right to correct inaccurate information
• Right to delete your personal information
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

To exercise these rights, please contact us using the information provided below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie settings through your browser preferences. However, disabling cookies may limit your ability to use certain features of our services.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

12. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new privacy policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us at:

14. Compliance

We are committed to complying with applicable privacy laws, including but not limited to:

• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• CAN-SPAM Act
• Telephone Consumer Protection Act (TCPA)